Keep doing the thing.

Let yourself play &

I’m Cristina Barco, a website copywriter, brand strategist, and musician.  My biggest motivator is my belief that everyone should cultivate their talents every day, or at least prioritize what they love over what sucks them dry. 

As artists, we often skirt away from monetizing our talents & tell ourselves what we really specialize in doesn’t fit the value system, and I’m sick of it. 

As a brand copywriter, I help you show up in a way you’re proud of to attract the  dream clients that support what you care about, so you can keep doing the thing.

A young woman with long, wavy brown hair and a natural expression, looking at the camera against a plain green background.
get in touch

check out what my favorite clients have to say about toyroom:

  • In my Brand Story Coaching session with Cristina, I found the words for what I could not express alone about my business. I left inspired to restructure my website according to the action items she provided.

    Isabella Martinez-Aleman, Quierida Parchita Studio LLC, https://queridaparchita.studio/

  • "I hired Cristina to help me edit the copy on my website and write product photos. I instantly loved everything she turned in; first drafts were polished and witty and it was a joy to work with her to build on her work. I absolutely recommend working with Cristina!"

    Cecilia Zeichner, Founder of Pochoir.NYC

  • "Thorough, insightful, and constructive, professional and punctual. I'd highly recommend her for any coverage needs. A clutch collaborator."

    Celeste Holben, Director of Development, Alfonso-Gomez Rejon

  • "Funny, unsettling, mind-blowing and exhilarating, a testament to the possibilities of genre-bending. I couldn’t stop reading– the best compliment I can give."

    Craig Sabin, Adjunct Professor, Wells Writing Divison, School of Cinematic Arts, USC

  • "This [album review] was so thoughtful and spot on to everything I was going for with this project."

    rlyblonde, musician and founder of rlyhotcreative

  • "Strong understanding of narrative. Expresses captivating commentary in clear and concise language."

    Emily Hamilton, Director of Development, 101 Studios

fun facts about me

it’s like an awkward ice breaker but I’m the only one that has to participate.

Young woman sitting on a patterned rug, holding a baby bottle, with a small TV wrapped with pink satin fabric, a vintage rocking horse, a pink electric guitar, and a velvet pillow behind her, against a plain white background.

I front a Brooklyn-based punk band called Bambi is A Sleepwalker

Two cheerleaders in black outfits with USC logos, holding red pom-poms, posing in front of a red wall at a sports event.
Five friends sitting at a bar counter with drinks in front of them, one person standing behind them, all inside a bar or pub with a ceiling fan and colorful decor.

I was a D1  dancer  for our USC basketball team, Trojan Dance Force.

I write for an underground NYC music publication, The Deli Mag. Read some!

Poster for a stage production of Lionel Bart's Oliver! featuring a smiling woman with curly red hair in a ruffled pink dress, waving with her right hand, surrounded by quotes and text about the show, and the area stage logo in the top right corner.

I professionally stage managed Oliver!  the musical before starting my business.

What were your favorite childhood toys?

Colorful Fisher-Price toy with buttons, a handle, and a cassette slot, resembling a portable tape recorder or a teaching device.

I grew up in the 2000s with no ipad so my favorite toys were:

1. my cassette player x karaoke machine

2. a ‘my little pony’ collection 

Collection of My Little Pony figurines featuring various colorful ponies with wings and horns, including characters with pink, purple, yellow, and blue manes and tails, and decorative symbols on their bodies.

I specifically enjoyed spit-singing into the toy mic until my brothers would burst into my room, yelling, “Shut up, you sound like a dying bird!!!”.

As for the my little pony collection, as you can probably tell from this website design, ‘cute’ and I just get along.

I capture magic and help businesses connect with people by unleashing their inner child and reigniting their passion.

As a website and brand copywriter, I use my out-of-the-box, multi-disciplinary mind to help business owners to fulfill their visions and cultivate  freedom.

i like you let's work together